Reflections from the people who build.
Notes on method, data and operations, with lessons from building custom software for demanding operations.
Pick a topic and start reading: method, data, security and opportunities for the people who run the operation.
What charts reveal about marketing performance
Website tracking is only the first step. Value appears when metrics, KPIs, funnels and channels are read together to guide marketing decisions.
Cybersecurity is not a compliance checklist
Being compliant with data-protection law avoids penalties, but it does not mean the company is secure. Compliance is only one of the areas under cybersecurity.
The signs your company has outgrown the spreadsheet
The spreadsheet works, until the day it becomes the bottleneck. A few signs show the operation has already asked for a system.
Test Arxon OS: an open framework to rethink operations before building software
Arxon OS is an open, no-cost framework to analyze the operation, find bottlenecks and decide what to simplify, remove, automate or build, before writing any system.
Automating the wrong process only speeds up the problem
Automation is a multiplier. Applied to the wrong process, it does not solve the problem, it just delivers it faster.

